# Privacy Policy for Arrow Puzzle: Brain Game
**Effective Date:** August 26, 2026
**Last Updated:** August 26, 2026
This Privacy Policy describes how **JustNewDesigns / JND App** ("we", "us", or "our") handles personal information and data when you install and play our mobile application **Arrow Puzzle: Brain Game** (the "App", Application ID: `com.jndapp.arrow.escape.puzzle.game`).
By using our App, you agree to the collection and use of information in accordance with this Privacy Policy.
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## 1. Information We Collect
### A. Information Automatically Collected
We do not require you to create an account with personal credentials (like your real name, email, or phone number) to play the core game. However, certain technical data is collected automatically through third-party services:
1. **Device and Technical Identifiers:**
- Device Model, OS Version, and System Language.
- Google Advertising ID (`AD_ID` / GAID).
- IP address (used for coarse geographic location and regional ad delivery).
2. **Gameplay & Usage Analytics:**
- Level progression, levels completed, hints used, gameplay duration, and game settings.
- User engagement events (such as opening the app, viewing dialogs, and screen transitions).
3. **Diagnostics & Crash Logs:**
- Crash stack traces, performance metrics, and application state at the time of an error to help us diagnose and fix bugs.
4. **In-App Purchase Data:**
- Transactions are processed directly by **Google Play Billing**. We do not collect or store your credit card or payment information. We only verify the purchase status token (e.g., whether "Remove Ads" is active).
## 2. Third-Party Services and SDKs
Our App integrates trusted third-party SDKs that process information according to their own privacy policies:
### 1. Google AdMob & User Messaging Platform (UMP)
- **Purpose:** Serving personalized and non-personalized advertisements (App Open, Banner/Native, Interstitial, and Rewarded Video ads) and managing user consent (GDPR/CCPA/CPRA).
- **Data Collected:** Advertising ID, coarse location, device identifiers, and ad interaction metrics.
- **Privacy Policy:** [Google AdMob Privacy Policy](https://policies.google.com/technologies/ads)
### 2. Google Analytics for Firebase
- **Purpose:** Understanding how players interact with the game, optimizing gameplay balance, and tracking game performance.
- **Data Collected:** Analytics identifiers, session statistics, and in-game events.
- **Privacy Policy:** [Firebase Privacy and Security](https://firebase.google.com/support/privacy)
### 3. Firebase Crashlytics
- **Purpose:** Real-time crash reporting and diagnostic data collection to ensure app stability.
- **Data Collected:** Crash logs, device state information, and unique installation IDs.
- **Privacy Policy:** [Crashlytics Data Processing](https://firebase.google.com/terms/crashlytics)
### 4. Google Play Games Services & Google Play In-App Billing
- **Purpose:** Cloud saves, achievements, leaderboards, in-app reviews, and secure in-app purchase validation.
- **Privacy Policy:** [Google Play Services Privacy Policy](https://policies.google.com/privacy)
## 3. How We Use the Information
We use the collected information solely for:
- Providing, maintaining, and improving gameplay features.
- Fixing bugs, crashes, and performance issues.
- Displaying relevant advertisements and complying with privacy consent frameworks (e.g., GDPR, CCPA).
- Fulfilling and restoring digital purchases (e.g., "Remove Ads").
- Protecting against fraud and unauthorized activity.
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## 4. User Consent and Advertising Choices
- **EU/EEA & UK Consent (GDPR):** If you are located in the European Economic Area (EEA) or UK, the Google User Messaging Platform (UMP) consent dialog will ask for your consent before serving personalized ads. You can adjust your consent choices at any time from within the game settings.
- **Opt-out of Personalized Advertising:** You can reset or opt out of personalized ads at any time through your Android device settings:
*Go to **Settings → Google → Ads → Delete / Reset advertising ID**.*
## 5. Children’s Privacy (COPPA & Google Play Families Policy)
Our game is designed for a general audience. We do not knowingly collect personal identifiable information from children under the age of 13. If you believe that a child has provided us with personal information, please contact us immediately, and we will take steps to remove such information.
## 6. Data Retention and Security
We value your trust and use commercially acceptable means of protecting your data. Third-party providers retain anonymized analytical and crash data according to their retention standards. We do not sell your personal data to any third party.
## 7. Changes to This Privacy Policy
We may update our Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.
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## 8. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:
- **Developer:** JustNewDesigns (JND App)
- **Email:** justnewdesigns@gmail.com
- **Website:** https://justnewdesigns.com